Swiss Style resources

I’m trying to piece together some patterns about Swiss Style, what’s appealing about it (to me), and also to see if there are any…I dunno, fashy connotations or principles that should be undermined? I mean, it claims to be about objectivity and transparency, but that’s often also white people code for a sense of “cultural supremacy”. And the explicit denigration of ornamentation is both chauvinistic and maybe blindly hypocritical in many cases.

Some resources:

• Swiss style Wikipedia page
• Swiss Modernism, by Sébastien Hayez
• Swiss Style: The Principles, the Typesfaces, & the Designers, by Callie Budrick, (The Materialist Dialectics poster goes so hard.)

I feel like there’s a flat, taxonomical, schematic-like aspect to it that overlaps with some Design Republic stuff and a lot of the grounded corporate (retro?) futurism of WipEout, particularly WipEout HD. I like that part!

That “objectivity” and taxonomical nature also give it a lot of colonial energy in my mind, so I’m curious if there’s a way to subvert that.